From Passion to Profit
How to build a successful ceramics business by shaping your brand and finding your place in the market.
Learn how to brand and market your ceramics to turn your passion into a profitable business.
Our online course is the ultimate manual for understanding how to position your ceramics within the market. By giving you the tools and confidence to start growing your pottery business today.
Pre-order our full course now!
Access our free training today
To give you a taste of our full course, access our free training on branding today!
Shape Your Story:
Why Branding Matters for Your Ceramics Business
Ok, so what is branding?! You might be sat there currently thinking ‘banding is just a buzz word and doesn’t mean anything”. Afterall, branding is a tricky concept to pin down!
But over the course of this free training, you’re going to learn how branding is a fundamental component of your pottery business and how getting it right can directly translate into higher sales.
As creatives, we know how to make beautiful pottery—but often, we lack the knowledge, strategy, and confidence to brand and market our work.
To build a thriving ceramics business, there’s (unfortunately) a lot more to it than just creating beautiful pieces. That’s where I can help.
When I first started my pottery journey, I fell in love with clay and the freedom it gave me to create. I never imagined I’d turn my hobby into a business. Yet, six years later, I left my teaching career to pursue pottery full-time. And almost immediately, I realized that making pots was only a small part of running a business.
Skip the guesswork and get clear, honest advice from someone who’s been there.
The course made me do a little wee, it really was that good.
Full testimonial here…I never imagined I’d turn my hobby into a business. Yet, six years later, I left my teaching career to pursue pottery full-time. And almost immediately, I realized that making pots was only a small part of running a business.
Successful branding defines and builds trust, while marketing makes sure the right people see and connect with your work.
Pre-order our full course now!
Successful branding defines and builds trust, while marketing makes sure the right people see and connect with your work.
What does the course include?
This game-changing course contains 9 jam-packed modules; full of bite-sized video lessons, pdf takeaways and further reading suggestions:
1. Introduction
What are your business goals? How to nurture your entrepreneurial mindset.
2. Finding your style
How to find your style.
3. Branding your business
The importance of branding explained and how to create an effective branding strategy for your business.
4. Creating an online presence
Website and social media fundamentals as well as utilising photography and SEO to optimise your online presence.
5. Selling your work online
What a Website sales including shop updates vs open webshop, Etsy, drop shipping and wholesale – we’re covering it all.re your business goals? How to nurture your entrepreneurial mindset.
6. Email marketing
The importance of collating a mailing list and producing effective emailing campaigns.
7. Instagram marketing
Exactly how to become followable. Instagram features explained and how to use them to grow, nurture and sell.
8. Offline selling and marketing
Selling at markets effectively by nailing your set-up, networking and the importance of word-of-mouth.
9. Looking after yourself
How to manage your time, spot signs of burnout and prioritise yourself.
Is your lack of marketing skills holding you back?
From getting online sales, commissions or wholesale orders? Do you want to learn how to grow your instagram following, create effective email marketing campaigns and pitch to your ideal customers?
From Passion to Profit
Discover the strategic roadmap I’ve used to grow my ceramics business.
You’ll come away bursting with confidence and clarity, and all the knowledge and tools you need to market your business online and offline.
Who is this course for?
This course is for any ceramic artist that wants to grow their business by branding and marketing it effectively, and thus ultimately make it more profitable. Not only will it teach you the knowledge you need, but it also provides examples of how to put that knowledge into practice and the tools and strategies which you can implement immediately.
I’m new to pottery — is this course for me?
Absolutely! If you want to start selling your ceramics and set your business up for success from the beginning, this course is for you. It guides you step by step—from identifying your ideal customer to marketing directly to them. Even if you’ve sold a few pieces but feel unsure about pricing, branding, or marketing, this course will give you the confidence and tools to grow your business to the next level.
Why should I care about branding and marketing?
Branding and marketing are what turn your pottery from a hobby into a business that people recognize, trust, and want to buy from. Branding communicates who you are, what makes your work unique, and why customers should choose you, while marketing ensures the right audience actually sees and connects with your creations. Without them, even the most beautiful pottery can stay unseen, undervalued, and under-sold.
Is it just a lot of theory?
Definitely not. This course is packed with actionable advice, resources and clear examples. It is designed for you to immediately start to be able to change things for your business.
What qualifies me to teach this?
I’ve been where you are now. I’m a potter who turned a hobby into a thriving business by learning how to brand and market myself effectively. Along the way, I figured out how to build a website that sells worldwide, find new stockists, grow a mailing list of ideal customers, and master the “secrets” of Instagram growth. Now, I’m sharing the fastest way to do all this—without the years of trial and error I went through! And I’m not doing it alone—my husband, Stan, is a graphic designer with 18 years of branding experience. He’s contributed to this course, ensuring the advice is grounded in real industry expertise and works in the real world.
Is it worth the price?
It is worth this and more!
There’s no shortage of free advice out there, but it’s often scattered, overwhelming, and unreliable.
This course cuts through the noise, giving you a clear, step-by-step roadmap designed specifically for pottery businesses. Instead of hunting for tips from multiple sources, you’ll get proven strategies, practical insights, and real-world guidance—all in one place. Everything you need to start and grow your business, without the guesswork.
Do I get lifetime access?
Yes! You can access it for as long as you like and keep coming back to watch the content again. I will also be keeping it updated and relevant.
